Swad is incredible for a number of reasons: the food, the service, the advice and the willingness to customize any dish for a particular customer. This is a perfect place for any Indian food novice or beginner. Our entire family (including a picky 7 year old) can find food here that exceeds our expectations in every way. Also, the knowledgable staff is eager to answer questions and make suggestions that have been spot-on time and time again.
One of our favorite restaurants in all of Madison. The only knock against it would be the modest decor, but I would choose quality of food over atmosphere any day.