We stopped in w a "Incentive" Coupon maybe from Amazon (?) really enjoyed the food -but w/o the certificate most likely would not have gone. In a awkward to get to center, and while the food was decent and service as well there were only 3 other people in the place while it was a regular time for lunch. Asked about HH pricing $1 off hmmm and 3 or 4 aptz for a Buck off. If it were my place- & I do have 15 yrs in the BIZ I would run a HH from 3 to 9 maybe 12 to 9. And it would be a GOOD HH with $3 Beers and ALL Aptzs at the BAR for HALF off. Call me crazy but No one I know likes to go to a BARE bones EMPTY BAR with WEAK specials A dollar off.... why bother, ZIPPS has awesome $3 Margaritas and killer Wings.....you can not compete if you do not TRY. I would also have a Marketing Program to bring in Office Groups for Lunch and HH (At Killer Discounts ) to fill up the place, Otherwise ... I can't see this place making it. I'd rather have 100 drinking $3 Marg's than 12 people drinking $5 Margaritas.....Do the MATH. People are looking for a "DEAL" and the N Scottsdale Demographics are there for this place to Make it- but not with this VENU. Just ain't gonna happen. We went back one time for lunch there were also 3 people in the place.