This is one of my most favorite movie theaters in Phoenix! Like most other yelpers have pointed out, it's hardly ever crowded, even during the summer and its mindless "blockbusters". Even with ASU being downtown, it's hard to find a theater inside with more than 10 people.
Harkins may offer popcorn t-shirts and $1 drink cups, but I'll take this one thanks to the lack of moviegoers. You hardly have to worry about rushing to find a good seats or phones ringing in the middle of a film. There's only one time out of the years I've been going here where I had to tell a group to shut it, and that was after the manager asked them to be quiet too.
Plus, it's close to buses and light rail stops, and there's a Subway and Starbucks to sneak your food in, not that I would do such a thing...