If you are a grown up and the movie you want to see is playing at the Sundance there is no good reason to go to any other theatre in Madison (unless you absolutely need to have Pepsi with your popcorn). Alas, the Sundance Cinema serves Coca Cola from its fountain but it also serves many other tasty carbonated drinks in the bottle.
The Sundance is peopled by employees who love the movies and work very hard to provide an exceptional movie going experience. Cut them some slack on busy weekends and make a little effort to clean up after yourself and everyone will enjoy their time more.
The concession line moves faster than you might think, but because there is such a variety of choice it can sometimes take customers a while to make their decisions. It may be possible to engineer a slightly faster line, but if you expect that when its busy you will have to wait a bit, you won't be disappointed.
I had the sandwich special today for a change. It was outstanding and less expensive than the medium pop corn. I was concerned though that the tasty potato chips would be too noisy to crunch during a dramatic moment, so I saved them for after the show.
For those moments when the mood is right, a cocktail or glass of wine is nice, especially served in a proper glass vessel and not in a dixie cup or its plastic equivalent.
See a movie in a comfortable, inviting and pleasant setting and appreciate this most remarkable American contribution to world culture in a setting that honors the art as well as the viewer.