The other reviews got it right. It's like a Coldstone with the mix-ins, and it's cheaper. I wouldn't say that my mind is blown away by the flavors, but the second half of my "small" size being $3.98 w/ tax is still sitting at home in my freezer. You do get just one mix-in free with most options, with a fee for extras, so Coldstone might be for you still if you're a fan of concoctions loaded with different toppings. However, if you like potentially cheaper ice cream and want to support locally owned places, then Mixers is for you.