This Paradise bakery location in the airport is a subset of the finer Paradise locations in Scottsdale or around the Phoenix area. I though it was ok, but not great. The menu is small and the service is fair compared to others. (I must have also encountered the "bored girl" another Yelp reviewer spoke of.)
Anyhow, the signature orange juice wasn't here, instead it was grocery store Orange Juice.
I think I'd like to see Whole Foods open in an airport. At least the food would be good and the service predictable.
Here's my theory on PB:
Paradise is a franchise and the website says you need a high net worth to buy this shack. I've always thought this was funny. The downside of franchises is without proper corporate oversight, the franchisee will do everything to squeeze an extra penny of profit from every dollar of revenue. PB lacks this oversight as their locations are increasing inconsistent, else the Phoenix market owner doesn't pay attention to detail.
Skip this place and try something else at breakfast. The cookies are predicable and if you want something to go, the unhealthy cookie will tide you over until the next flight.