I love this theatre, I can't really say why. I think it's the energy of the theatre.
I know it's super busy, yes that is right it's always busy. But if your smart and you buy your tickets online, then there is no wait in lines for tickets!
Just be prepared to get there early enough to get the seats you want. I usually go get my seats then wait in line of popcorn... or I slip out and do a little shopping at Old Navy since it's so close.