It's hard giving stars to a place where your loved one may or not spend eternity. My father wished to be cremated. Philip, and the entire staff were wonderful. Very respectful, and non intrusive. Every detail was explained, and written in a type of handbook for further clarification. A bit pricey, but not the place to haggle. Why not 5 stars? Yes, it is a business, but the subtle "up selling" was hard to take.