The cupcakes need work. If they're using all natural & local ingredients, you should refine your recipe around this concept before you sell them. I give them a 3/10 for cupcake quality because it was dry and so small for the price. Also -- a 1/10 for owner professionalism and business ethics. Decor? .... an attempt.
This place is only popular for cupcakes in Champaign because there's nothing else around here. Nice try.