This may be backlash due to all the hype I have heard about this place, but it wasn't particularly amazing.
I got a loaf of white bread and Challah bread. Both were slightly dry and stale (maybe I was unlucky). I also got some baked treats, which were good, but nothing stood out. I would walk an extra couple of blocks to go to Sweet Lorraine's for treats.
As far as service, one person was really friendly and one was slightly edgy and impatient, so they canceled each other out. Net score = 0.
Bottom line is that there is nothing drawing me into this place. I would be just as satisfied going to Teeter for bakery bread. Although it is open 24/7, so if I needed some late night hard rolls, this may be the place to go.