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| - After being a loyal JC Penney customer for 10 years or so, I finally gave up on them, and cancelled my credit card with them. Why? Well, here's the bottom line. I used to get sales flyers and special deals in the mail every month, and they'd be incredible deals. When I stopped receiving them, it was apparent that they had changed their marketing strategy, and were trying to become more of a "Macy's type" store. But, the difference between Macy's and Penney was that the merchandise in JC Penney was crappy, almost on the level of Walmart, and they were now charging Macy's prices!
Gone were the deals. Gone was the variety of inventory. And the final straw... Went to get a coffee maker there and they only carry their Cooks brand of small appliances, and it crapped out on me after about 3 weeks. That did it for me.
I have no complaint with the staff, cleanliness of the store, etc. In fact, it was a great location and nice place to shop. It simply became a shadow of its former self as far as inventory and prices.
I read an article just this morning about how they are going to be going back to being more of a discount merchandising retail store, and this is a move in the right direction. Let's give it 3-5 months, and I'll see.
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