I've been to Aroma only twice so far but the coffee I ordered was absolutely delicious both times. I tried their latte and their white mocha latte and both were really good. This is coming from a true coffee lover (i.e. I don't believe Tim Hortons is real coffee). My gf got a chai latte and just wow, it was actually the best chai latte I've ever had. They top it with cinnamon. . . Drool-worthy combination. The coffee lattes they top with chocolate as well, so also amazing but I'm going to have to admit that my gf had the better choice. I highly recommend trying their chai lattes.
As far as the place itself, it looks nice inside. A little tight so maybe not ideal for say doing homework but would be a great place to relax and meet up with a friend or check your emails on your tablet/phones. Red seems to be their theme colour which is the opposite of Starbucks' trademark green colour.
Hmmmm do I sense a direct rivalry? It will definitely be a good battle between them for my money
This is a great place to come if you want quality coffee. I can tell I will be coming here again