Michael's is my favorite dessert-type stop in Madison. You see ice cream, gelato, sorbet, and frozen yogurt all over the place. But frozen custard is a superior breed of dairy goodness.
I never get tired of Michael's custard. They offer many mixes and flavors, and each one can quench your cravings. It's pricier than ice cream, but that's because, again, frozen custard is superior.