Since I'm within driving distance from no less than 3 No Frills, I've had the chance to (excuse the pun) apples-to-apples compare this location to 2 other. Hands down, this is the best organized and upkept location in the area. A good measure a grocery store does is how well they keep their produce section. Even after a busy Saturday morning, the staff here are quick to restock their produce and keep the shelves full. I've seen other No Frills locations where they simply run out of fruit and leave the bruised and rotting fruit on the rack.
As other posters mentioned, this is a smaller location, so they have to scale back here and there. Certain cultural foods found at other locations don't make an appearance here, but I can live with that... as long as I can get decent produce. Unfortunately, the smaller sized store also means that the cash area is smaller. Belts are shorter and bag packing can be a bit like playing twister. Then again, one has to accept that at No Frills, you're not getting any frills. I'm happy with this location and will keep coming back.