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| - I came in to Royal Beef to give my father The Gift of Meat. Ok... that sounds weird, let me explain... It was my father's 80th birthday. I used to live in this neighborhood, before moving to the NYC area 5 years ago, and used to go to Royal Beef all the time. I remembered them having very high quality steaks ... it was FAR better than I remembered!
Since my Mother gave Dad a new Barbeque for his 80th, I decided to give him a big package of assorted steaks for his freezer, an 80th birthday present that could be enjoyed all summer. To be honest... I hadn't worked out all the details, and I'm glad I didn't. The Butcher at Royal Beef did everything for me.
First, the Butcher, helped me pick a number of quality pieces. We discussed what my Dad likes and dis-likes, and he made recommendations. This guy knows meat! Actually, to be fair, ALL the butchers got into the act. They were quite taken by the idea of giving The Gift of Meat and made recommendations from their vast well of knowledge and experience.
The Butcher then cut and trimmed my choices by hand, right before me. He then prepared them in air tight freezer packaging and labeled them so my Dad would know what he was taking out of the freezer later, without the price tag... this was after all, a gift. They took their time, they did the highest quality work.
Beef, bison, chicken and a couple of sausage selections. All beautifully custom prepared and packaged. It was breath taking. As for price? I put a package of meat in my parents freezer that will last them MOST of the summer. Enough meat that it was hard to carry to the car. How much did it cost? LESS that the cost of taking my parents to a nice steak house for 1 meal. I am not kidding. It was less than 1 meal for 4 at a high end steak house.
Now let's talk about quality. We barbequed up an assortment from the package. I'm pretty handy in front of a barbeque, so I am not too modest to say that I did a pretty good job grilling the meat... REMEMBER... that's all I did! No marinating, no sauces, no pre-treatment except an extremely light sprinkle of the spice rub that Royal Beef provided, (don't leave the store without a bottle).
My Dad took one bite, put down his fork and declared that in his 80 years, this is the best steak he has ever eaten, anyplace, anytime, hands down! You tell me... how are you gonna put a price on that?
It's The Gift of Meat.
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