I'm from an area of the US where build your own pizza chains have been a thing for years, so I've tried a lot of them. Firenza is hands down the worst out of all I've been to. I went in midday on a Saturday and the place was nearly empty and no one was in line. I approached the counter and the worker seemed utterly disinterested in what he was doing and behind him the other employees were complaining to who I believe was the manager. I made my pizza and went to pay and several employees just looked at me until someone finally came to help. The pizza took 15 minutes to then receive which since it was the only one is kind of ridiculous.
And then there's the pizza itself. Bland. Holy cow so bland. The crust was bland, the tomato sauce as bland. There weren't enough toppings (I ordered a margherita so basil, tomatoes, and mozzarella, add mushrooms) to give it any flavour. The one redeeming quality was that the crust had a good crispiness to it.
Even for the price I expected a bit more, especially when the market has better options for less.