I'm not really sure why people are giving this shop such poor reviews because we loved it. Yes, it is hard to find at first and I got a tad annoyed. For future reference, it's on the first floor of the Adam & Eve building across from Concord Mills. We were able to sample the different types and I got two scoops ($6.25) of cake batter and brownie batter. It was great and exactly what I was hoping for. I love the taste of cookie dough but hate the idea of getting sick so it's nice to have some great edible cookie dough. Also, you can get a lid and save it for later if you cannot eat the entire thing. My boyfriend got the red velvet and Cookie Monster and also enjoyed it. I would recommend completely. I feel like we would have spent a lot more at ice cream places in Charlotte or other places with niche ideas like this.