How cool is it to lay back in a comfortable reclining chair with a long island ice tea and watch a movie on the big screen!?!?! So cool. You can buy tickets from a machine (hallelujah), get an assigned seat (even better), get some drinks at the full bar, and relax.
The only bad part is you can't pause the movie when you have to take a detour to the ladies room after your drink is gone.