Where else in town can two people eat and get full for less than $10? I read somewhere that the hot dog (HUGE hot dog) an soda (free refills) are "loss leaders" for Costco but they plan to NEVER change it. Then you get the berry sundae, too...still less than $10! (But I don't want to tell you how much I spend in the rest of the store every time we're there!) Good move on Costco's part...they understand "marketing!"