I'm such an addict. I go on these binge trips where I shop at no place else but one store over and over and over again. During the Christmas season I found myself at this store about 3 times a week over a period of a month. I'm sure the sales people recognize me. I have this habit of buying and returning things like clockwork. But each time I return one item, I buy 3 more. So I think HomeGoods is doing just fine with all the traffic I create.
There are some killer finds in this store but it's still good to have an app on your phone to scan items and look online to see if you're getting the best deal.
It's a pretty fun store to browse and browse. It's got a little crazy feeling like a Ross or Marshall's because @#$# is just everywhere.... but I guess that's their merchandising tactic. Make it feel more discount-y by cramming as much stuff into the shelves as possible.
You'll find some great bric-a-brac for the kitchen. I bought some really nice Global knives here for about 30% off department store prices. I've also bought many pet blankets, beds and clothes. My doggie doesn't know what a HomeGoods advertisement he is.
This is not a store you can just "run in" and grab something. It's all about the shopping and finding.