The produce here is pretty good quality. I don't think I've ever had any problems. They usually have a few really good deals every week. I am kind of bummed that this place doesn't really have a deli or bakery like Sprouts though...I bet it would do really well. The prices are okay...depending on what you're there for. If you want to visit their healthy/organic goods area for sauces, lotions, etc...it's around the same price range as Whole Foods. Like I said though, they usually have okay prices on veggies and fruits on special. I usually only pay a visit to Sunflower once every two or three weeks.