If you've not jumped into a pair of RAW denim - you truly don't know what you're missing. But then again, my bank account is missing some moolah as a result. Yes it's pricey, and yes it's worth it.
Tip: Their V-Necks (i know i know i know... make your scottsdale jokes now) are sold in 2-packs for only $30 and they're high quality. They come in a couple colors, and it's the best fitting shirt I've ever worn.