This chocolate shop located inside the Fashion Show Mall has cute decor -- stylish sofas to sit on while you enjoy your treats -- and a good amount of staff to deal with the busy influx of tourists trying to buy a bunch of stuff.
My only complaint is that they don't have a huge dark chocolate selection which is the only type of chocolates my entire family likes. The darker the better! We chose some dark chocolate truffles because they were the only ones which didn't have some strange filling my son or my husband didn't like.
The truffles were quite delicious actually, so we were happy. They were $2 a piece -- well, on vacation I don't really care, they were good so that's all that matters.
If you like coconut or raspberry, they have dark chocolates filled with these, but Ethel's is geared more towards the milk chocolate lover -- lots of milk choco choices here!