SO. GOOD.! According to LV's own, the Killers' singer Brandon Flowers, this is "the best frozen custard in Vegas."
These are his exact words when interviewed by Spin magazine:
---"[BF:] Dude, we should get custard!" "Custard," [drummer] Vannucii seconds. "Do you like Custard?" Flowers asks me. "I've never had it." "Oh, man. He's never had custard, for hell's sake! We gotta go to Luv Its. It's the best frozen custard in Vegas." Our driver navigates down East Oakley Boulevard toward a wood-paneled shack almost hidden from the main drag. "I'm so happy! I can't believe we're here," Flowers says, smiling. So we eat custard, eggy and rich.--
If a world-famous rock star born in Vegas loves it, you know you will too.
http://thesponge-dani.blogspot.com/2011/10/victims-pilgrimage-killers-fans-guide.html