Probably the number one reason I don't read NOW more often is that it's not stapled. I despise newspapers and how unwieldy they are to handle and read. If they could throw a few cents towards production and staple their issues the way EYE does, I might be more likely to read it cover to cover.
Every Wednesday night when I'm stumbling home from whichever bar or party at 3am, I pick up a copy of both of Toronto's free weeklies outside my subway station. NOW does the trick when it comes to three things:
1. Savage Love - a must read, even though it's syndicated and not locally relevant, it's always a good laugh.
2. Ecoholic - my pal and former college mate Adria Vasil writes this column so I make sure to read it every week.
3. Event listings/best bets - they usually have good stuff to recommend for the week to come.
Otherwise the newspaper is way too political for my tastes and I don't have an interest in most of its articles.