This place's burgers remind me of Five Guy's with more options. I'm impressed with many of their burgers, and my kids have enjoyed the chicken, too.
I'd put their fries up against anyone's. The only restaurant that has better fries anywhere is Arthur Bryant's in Kansas City.
I'm as pleased as I can be that they have a reading incentive program for kids. My kids are actually doing this and enjoying it.
As others have mentioned, the freestyle drink machines are great. So what's not to like?!
Did I mention my 5 year old likes to call them "Beefheads"? That's worth the trip by itself!