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| - **Review on the Yelp Elite Experience -- Screening of The Founder**
Woot, I was so thrilled to be one of the 15 Toronto Yelp Elites to have made it into the Elite event and got tickets for 2 to see The Founder movie 2 days before its official premier :D
Upon reading the movie ticket, it says that the screening is intentionally overbooked and the tickets are distributed on a first come first serve basis. As a result, my plus one and I decided to play it save and we came over to the theater right after we finished work. We arrived at around 6pm and there was already a line waiting for the tickets. Fortunately we were fairly early that we were able to beat the crowd and got a good seat in the middle of the auditorium. However, my friend who also got the tickets arrived just before the movie was able to start and he got turned away because the theater was full.
The theater is a lot smaller than other Cineplex theaters that I've been to, such as the one at the Fairview Mall. However, since the threatre is location near the Financial District, there is a Lounge that you don't see very often at other Cineplex theaters. In the lounge they serve drinks, desserts, and even dinners. I'm not sure about the prices, but I'd expect everything to be pricier, similar to how the concession stand is, since it is located at the theater. The auditorium is a lot smaller than the ones that I'm used to as well, but the seats and the picture quality are still ok, so no complains here.
It seems that the screening was intended to generate buzz for the movie and also for audience testing, since we were asked how the movie went as we were leaving the auditorium. Also, they encouraged us to share our experience on social media. Other than Yelp Elites, there were also many people who were invited to the screening, including bloggers, movie critics, and media persons.
Overall I had a great experience at the screening of The Founder, and the movie about the founding story of McDonald's exceeded my exception. The only thing that set this experience apart from a 5 star review is due to the fact that it's overbooked that many were turned away at the door. I understand why they did that but it was still unfortunate that my friend couldn't come in and they didn't provide with him a free ticket to another movie, so he had to pay to see another movie instead.
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