This is similar to all the other hundreds of froyo places that have popped up over the valley in the past 6 or so years... Prices are normal and they have a loyalty program that tracks your dollars spent with your phone number. If you get to 50 points, you get $5 off your next visit. They also have $5 off for your birthday- so some good promotions that keep me coming back! The location is great if you work near CityScape. Flavors change quarterly or so, toppings are typical.
Don't come too often or you will put on the pounds!!