My friend and I happened to be near Sprinkles Scottsdale so we thought we would give it a try. When we walked in the place it was crowded and the cupcakes looked delicious but then it hit me -the smell of feet. The smell -I assume- was from the hoard of people crammed into the very small place. My friend and I ordered our cupcakes and got out fast. The cupcake was moist but had hardly any flavor. My friend said that her cupcake had the same problem -very little flavor. I have tried a few cupcake places around the valley and my favorite by far is Sweet Daddy's in Arrowhead. Bottom line -Sprinkles is overrated, has hardly any flavor, and not worth the price :(