Prices are reasonable to great: they had two quarts of strawberries for $4 and they were as delicious as any I've had in season (this is January!) I dropped $57 and had bags and bags of stuff.
The staff were the friendliest I've seen anywhere. My cashier was such a loyal customer she decided she wanted to work for Chuppa's. I hear they have a grill going outside in the summertime.