I'm a mom of 3 and work at a bank and I still felt extremely comfortable at this place. It's very clean and inviting inside and the staff is extremely professional, warm and SME's in piercing! I would even bring my kids here to get their ears pierced vs. going to Claire's where they don't know what they're doing, not to mention that place is a rip off. As a bonus, Nova's bakery is next door!