I'm seriously giving this place a 5 star rating not because it's perfectly laid out -- Woodman's East is really a dump. However this place has an insane variety of groceries and seriously has prices that are low, and by low, I mean lower than an Asian grocer.
Another really surprising aspect of this particular Woodman's is the variety of ethnic groceries. I have never seen chow pei yu sold in any place besides an Asian market, but this place has it. Basmati Rice is about half the price of whatever I get in Milwaukee (the city, not the street) and the beer selection in both Woodman's is incredible. Seriously, where else can you find Augustiner Bräu in Madison (or in practically any place in the U.S.)? You might think Riley's, but no, it's in good ol' Woodman's liquor section.
My real issue with Woodman's East is the frozen veggie section, which is quite lacking and not as cheap as the one in the west. Their tea selection is also lacking too. Both Woodman's stores have pretty bad seafood selection, but if you're looking for cheap and plentiful anything else, this place is it.