Introduced by a friend when my kids expressed interest in skating, and now we make the drive across town when we need some skids, wheels or other skating paraphernalia. When it comes to customer service, they do it right. I guess that's why they have been in business for as long as the have. So far we have purchased a board, wheels, trucks, bearings, shoes and other misc items that every kids needs. They even talked my kid down from a more expensive board to one that was a little more appropriate size for him, for which I am grateful. I was even able pick up a nice pair of Reef flip flops for $20 the other day, can't go wrong at that price.
My only gripe is that it's in Scottsdale, and I have to come in from the Westside.