It's most likely the best grocery shopping experience you can have in GTA.
This place is clean... I mean really clean, the aisles are very spacious, inside is bright, noise level is quiet... overall it's a totally different experience comparing to most of the other grocery stores. They have a great selection of items, wide variety and good quality. The vegetables and fruits are really fresh and high quality.
Yes, their prices are a bit high than other grocery stores, but need to keep in mind that quality has its premium :-)
If you don't mind paying a little extra to have good quality items and a better shopping experience (not crampy isles, not dirty floors and buggies, not hammered by loud noises, not have to wrestle with the crowd)... then it's the place for you.