This place was a real find!! I come to Madison periodically for work and have rented a bike from Eriks on University a few times. What's great about this shop is they open on Sunday at 10am (2 hrs earlier than Eriks) and close at 6pm - so you can rent on Sunday for 8hrs and its cheaper than Eriks!! Great deal and very friendly staff! This is my new 'go to' bike store in Madison!!