This is the new hot-date theatre in Tempe and is very busy. The parking at Tempe Marketplace for anything in this area is somewhat difficult and you may have to drive around quite a bit to find a spot. New releases or weekend movies are going to be packed to the brim. I don't go to this theatre very often...only when this is the only place close playing the movie I want to see of offering a time I can go. Otherwise I'd rather go to Cinemark down the street. On the other hand, I like that Harkins offers loyalty cups where you can get a cup for the year (same price as a large drink) and bring it for $1 refills.