Overall great experience.
Online ordering was easy.
Seats were comfortable - far and away the most comfortable movie theatre seats I've ever sat in. It was like sitting on a Create and Barrel couch in my own living room. Each seat even included a clean blanket.
The image / sound quality was great.
The food was excellent - delivered from the restaurant next door.
The price (approx $20 for regular seats and $28 for premium) seems reasonable to me -- especially considering how rarely I make it to a movie.
It's hard for me to imagine going to see a movie anywhere else in the Phoenix area, unless iPic didn't have the movie I wanted to see.