I called this bakery to order a cake for a bridal shower. I wasn't exactly sure what type of cake I wanted or what decorations I had in mind. I made multiple annoying calls asking many questions. Every staff member that I spoke with was extremely patient and helpful. It took over a month to finalize my cake order. A 50% deposit was required at the time of order and the final amount to be paid upon pick-up. I ended up picking a design from their website and then sent multiple pictures of cakes that I found online and together, the staff and I agreed on a cake design that would work without having to use fondant. I selected a 2-tier (6"/10") red velvet cake with cream cheese buttercream frosting. I picked it up on a Friday at the time as promised and the cake was a huge hit. I did not expect a cake that was as moist, delicious, or more beautiful than the one I ordered. The buttercream frosting was not too sweet and was perfect with the cake. The cake was softer and moister than any baker cake I had ever had and I hate to admit that I once the event was over, there was probably 3/4 of the bottom later still left, and I ate it all in two days. The cake was perfect. The staff was so helpful and nice. The price was at least $100 less than any other baker I had called that was in town. The Gourmet Cake Factory can't be beat.