Before the Milk store had opened, the CEO of the Cosmo had a cake ordered for a birthday he was celebrating at the restaurant I work at upstairs. After cutting the cake, of course I tasted a piece from what was stuck to the cardboard bottom after slicing. I was so disappointed and didn't understand the craze. I figured it was probably just because the cake had been shipped and was nowhere near as fresh as it should have been.
When the store opened up a few months later, all of my coworkers and I were really excited to try everything but the majority of us were let down. The crack pie soft serve tastes like brown sugar-vanilla nothing special. We've tasted tested 6 different cookie flavors which I think is all of them, and nothing has left a lasting impression. Someone else mentioned the cookie is tough and chewy but not the chewy goodness you'd expect.
I gave them one more try yesterday before work, and I regret it. The cookies were cold which leads me to believe they're made somewhere else and shipped there, and kept in the fridge until they're ready to be sold. Uhmmm no thanks. The place will be successful because it's inside a hotel and people recognize the name, but I can't imagine a free-standing store surviving here in Vegas.