Really tasty customizable pizza done fast. Think of this restaurant like a Chipotle for pizza. Everything us customizable, and service is fast. You can make your own pizza with unlimited toppings for $10.45, or choose a pre-made combination. My first time here, I built my own. The process was well thought out, and time from ordering to eating was only a few minutes. The pizza was tasty, and the crust (thin and crispy) was a treat. It might not be the best pizza ever, but you can't argue with the speed.
This will likely be one of my go-to lunch spots, provided they can maintain the present level of service. Keeping speed and quality up will be essential to making this concept work.