I believe it's more of a word of mouth type of restaurant, I could have walked by without noticing it, however there was a waiting time outdoors, I waited 20 minutes. Once I opened the doors to enter the restaurant, I instantly smelt all the different aromas ! The different food presentations going by all looked very delicious ! I ordered Dupbap, personally the beef I ordered lacked taste, I tried the chicken as well and it was very soft.. However the servers were very nice and helpful, the restaurant was clean and had a nice ambiance, I would recommend this place to mostly students, the servings are satisfying and affordable.