What's the hype? Place seems like it's geared to fulfilling women and hyper active children's cravings. Because of all the pink, I thought Victoria Secret or Miss Piggy of the Muppet Babies had a hand in establishing the joint.
The place was busy and there was a wait list that lasted anywhere from 10-25 minutes. We just took refuge at the bar which worked out anyways because we just wanted to try one thing on the menu.
We only stopped by to try that infamous frozen hot chocolate drink ($10). It's big enough to feed two people. After a few sips, I felt my blood sugar maxing out. Soon after I would have the jitters like crack head Tyrone on the Chappelle Show. "Red Balls!" It was okay, but I had much better sweets elsewhere.
Just another place to say that I have sampled something from them. A tad bit overrated but I can totally see Serendipity being blasted on Food Network type shows and getting a lot of attention and hype.