This place is great when you're looking for dives. I don't totally agree that it is the 'Cheer's' of Phoenix, but for the regulars they all know each other. I found that it's more of a place to go when you don't want to run into anyone you know. Smaller setting and hard to find if you're just driving by. I bought a cute tank-top there that says "Swizzle Inn, Swagger Out." It's hilarious, I love it!