I kind of don't understand the target group for this brand in Canada. They are between a rock and a hard place IMO as they are trying for a premium brand while their smart/casual line is more comparable to Banana Republic (a lot less $$) in terms of design. That explains the consistent sales they have whenever I pass by their flagship location. This location is more geared towards the college going crowd which is kinda strange as their prices are anything but student budget friendly. They get enough business with close proximity to the Mink Mile I suppose.
On to the styling hmm I don't know what to say it is geared towards being prim and proper to the hilt. Think people wearing stripes, slim fit jackets and even bow ties.
I would say a cross between a country club and an elite prep school. If you like that design theme this place might appeal to you.