I guess they're a specialty pharmacy, whatever that means. I'd compare it to a pharmacy located in a casino that emphasizes natural remedies, and priced similarly.
They carry a "neighborhood pharmacy" house brand as their version of a generic, as well as several name-brand pharmacy products (Tampax tampons, Crest toothpaste, etc.) with predictably over-inflated prices (think fifty cents per tampon). Their supplements and vitamins section is extensive, but it seems like you have to go in knowing what you want, as there weren't any staff available to answer my questions. Space is clean and organized but I really didn't see anything here that I can't get at other similar shops for less.
Props for having a "wellness cafe" in the lobby (separate review), and a $10 off Yelp check-in offer for prescriptions: not sure of the fine print as to how that relates to insurance. Not clear whether they still offer delivery, as older reviews mention.