I wasn't in the market for a new bra but a beautiful bra and panty set in the window caught my eye and drew me in. They have a really nice variety of undergarments from the utilitarian to little pretty lacy things in sizes that extend into the Carol Doda range (how's that for an old timey SF reference??).
I have been properly bra fitted in the past so I was confident in my ability to pick out my own size. The sales clerk might have been a little too insistent in checking to make sure that I had selected the proper size even after I had insured her that I was competent to select my own. She came into my change room to check and just ended up confirming that I had made the proper selection.
Soma is a sister company to Chico's and White House/Black Market with similiar quality and price points. They have a free membership/purchase program that offers discounts and special sales. I will definitely return the next time that I am in the market for new lingerie.