I am in love with Freeride! First, their customer service is amazing. We have brought our bikes there a couple of times for repair and they did the small repairs for free while only charging us for the parts. Second, my family bought me a bike for Mother's Day a few years ago, and it is my favorite gift I have ever received! I get so happy every time I see my bike and I look for excuses to ride together as a family so I can use it. The quality is great and it's adorable!