We stopped in during the soft opening and Bloom is a wonderful addition to the neighborhood. Bright and airy interior with helpful staff. All of the bakery items looked great and we opted for the Wisconsin Biscuit Sandwich. The contents of the sandwich were spot on. My only critcism is that the biscuit was rather dense and dry. I will chalk it up to the fact they are still getting their sea legs underneath them. They do have wine/beer and morning cocktails and I could definitely see us walking over to grab a bite to eat and having a mimosa some weekend morning. A very cute place.