For future first timers, I would say to expect 5 minutes of info, 15 minutes of actual demo then 10 minutes of discussing their membership.
This was my first time in a pilates studio. Very clean and very relaxed.
I tried the "Demo" class that they offer for first timers. My instructor, Becky was very informative but it's a lot of information to squeeze into a "30" minute session. By the time she was done going over the equipment, we started to do some variations using our core strength. Then maybe 15 minutes into the work out before another woman (Pam), had introduced herself to us.
Then she began talking about membership passes.
To me, this seemed a little cheesy.
As I completely understand the whole point of this process is to sign up with a membership and to make this a lifestyle. If you drop in it's $30 or you can buy 8 session or there is an unlimited option. This studio isn't cheap, but if you can afford it and pilates is for you- the unimited will be the best savings.
With all of that being said...
My suggestion to the business would be to make the Demo classes longer. Give the instructor enough time to go over the information we need to know, let us get a decent work out in for the remaining 45 minutes... Then talk to me about a membership.
I am sorry but if I wasn't given enough time to break a sweat, I am going to think paying $200 a month is not worth it.
I ended up going to my gym after this class to get in more of a work out...
However, the facility is very clean and organized and Becky was very helpful.
I was a little bummed that it wasn't a longer session to get the full experience and that I probably wont be coming back.