We have ditched other movie theaters all together. Sure, we live closest to an Alamo, but we also enjoy the ability to reserve our seats, have a dinner and movie night in one, drink beer in a movie and enjoy their theme and special movie nights. I myself appreciate their unwillingness to allow small children into R rated movies as well. Overall love this theater. Wish that you could get rid of the service charge for buying online or at least be able to refund in when you have to change your ticket for whatever reason, but I get it. Thanks Alamo!!!